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Google Business Profile & Website Audit

The firm is invisible in the search where the work is won.

GBP X-Ray audits the firm’s Google Business Profile and website together — for the local map pack, for AI and web search, and for a clean Lighthouse score — then hands back a prioritized fix list ranked by what actually moves the ranking.

See Pricing → What We Audit
Built so the firm is found in Google & AI search
What We Audit

Eight checks between the firm and the top of the map.

The profile and the website are scored together, because Google ranks them together. Each finding comes with the fix and the reason it matters.

Profile Completeness

Every field, category, and service on the Google Business Profile audited against the factors that move the local map pack.

Category & Service Accuracy

Primary and secondary categories matched to how commercial buyers actually search for the work.

Review Velocity & Response

Rating, cadence, and response rate measured against the firms currently ranking above the firm.

Citation & NAP Consistency

Name, address, and phone reconciled across the directories Google cross-checks for trust.

Website Technical SEO

Indexability, metadata, headings, and internal linking audited for crawl health.

Core Web Vitals & Lighthouse

Load speed, layout stability, and a full Lighthouse score with the fixes ranked by impact.

Structured Data & Schema

LocalBusiness, Service, and FAQ schema checked so AI search and rich results can read the firm.

Local Ranking Position

Where the firm ranks for its money keywords across the service area, mapped grid by grid.

How It Works

From invisible to found.

01

Pull the Data

The Google Business Profile, the website, and the local ranking grid are pulled and scored against the firms ranking above the firm.

02

Run the X-Ray

Profile, technical SEO, Core Web Vitals, schema, and citations are audited in one pass and ranked by ranking impact.

03

Hand Back the Fix List

A prioritized fix list and a 60-minute readout — what to fix first, why it matters, and what it is worth.

04

Run the Fixes

On a managed plan, the team executes the list, builds the schema, and tracks the rank movement month over month.

Pricing

Audit once, or let us run it.

Start with the one-time X-Ray, or move to a managed plan and let the team work the fix list every month. Flat pricing, no percent-of-spend.

X-Ray Audit

The full diagnostic, one time.

$1,500
One-time · 48-hour turnaround
  • Full GBP + website audit
  • Lighthouse & Core Web Vitals
  • Prioritized fix list
  • 60-minute readout call
Request the Audit
X-Ray + Optimize

Audit, then we run the fixes.

$1,500/mo
Monthly · cancel anytime
  • Everything in Audit
  • Monthly optimization & posting
  • Review-velocity program
  • Local rank tracking
Book a Demo →
Managed Local

Multi-location, fully managed.

$3,500/mo
Monthly · multi-location
  • Everything in Optimize
  • Multi-location management
  • Schema & content build
  • Dedicated specialist
Talk to Sales
Keep Reading

Where firms go next.

Service
Custom AI Systems
See the build →
Service
Technical Drafting
See the service →
Platform
The full surface
See the platform →
Request the X-Ray

See exactly why the firm ranks where it does — and what it takes to move up.

Request the audit and get the full GBP, website, and Lighthouse readout within 48 hours, with a prioritized fix list ranked by impact.

Request the Audit → See Pricing